Reverse Publish

Trumba® Connect is the most innovative solution for publishing and promoting events online. It’s also a sophisticated event storage database from which you can spin off various print publications, including event sections in print newspapers, Microsoft® Office Word documents, and more.

You can export any calendar you create in Trumba Connect to a customized RSS 2.0 syndication feed that makes event information available for reuse. Each feed you export contains:

• Only the events you specify. You have control over feed content through a variety of parameters. For example, you can specify start and end dates, maximum number of events, and number of days-, weeks- or months-worth of events to include.
• xCal data, if you choose. You have the option of including xCal data in your feeds. xCal data enables you to use XSLT (Extensible Stylesheet Language Transformations) to transform the exported event information back into the standard iCalendar format.
• Trumba-specific fields. Trumba has created an extension to the RSS 2.0 XML format. This extension adds a variety of Trumba-specific fields to each RSS feed. These fields provide support for recurring events and any custom event fields you created in Trumba Connect.

These customized RSS 2.0 feeds present your event data in a complete and easily-accessible format. By building an application that extracts values from the data fields in the feed, you can transform the Trumba event information into XML files and other formats that content management solutions and applications can read.

The picture below illustrates the process that Ottaway Newspapers, Inc. uses to repurpose Trumba online event information for use in its print publications.

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